PURE is a dating app with a twist or two: first, it’s a female-led business. Second, it’s a female-led community. And third, the app is constantly working with psychologists and sex educators to provide essential tips for its community.

It works in online ad format, where people write what sort of experience they are looking for by adding their intentions. Even better, people are matched based on their turn-ons by choosing the perfect dating scenario (long-term, casual, virtual, open to anything). Unlike most dating apps, PURE allows you to select niche interests allowing you to attract like-minded people.

It’s also loaded with burn-after-reading safety measures: ‘self-destruct’ after 24 hours, and any images or videos shared within chats ‘burn’ once opened. In addition, it’s forbidden to screenshot and screen-record profiles, photos, and chats.

“As a female-led company, we know exactly what issues women are facing in dating, both online and offline,” CEO Olga Petrunia tells us. “Therefore, we try to make PURE as safe and friendly as possible, especially for women, by implementing security features in our product and in our communication with our community.”

“At the moment we are working on making PURE dates safer offline, making sure women will be able to share their location with friends and trusted contacts when going to meet someone from the app,” Petrunia continues. The feature is set to launch in the next couple of months.

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