ALERT: Shopping at Target just got way better. The major retailer will debut two new fashion labels—one for young women and one for young men—that is unlike anything you've ever seen from the company before and Cosmopolitan.com can exclusively reveal the lookbook. I can honestly say, you'll be blown away by it, it's so different:
Target
Target
Wild Fable, the women's line, has trendy, fresh pieces you can mix and match that range in size from 0 to 26W. Each of the items in the collection will cost less than $40.
Target/Clara Balzary
Original Use, the men's offering, is, according to a company statement, "a street-meets-vintage-modern brand" that "allows young men to experiment with their personal style." It also includes extended sizes as well as tall sizes and everything will range from $10 to $40.
Target/Clara Balzary
"We're giving guests even more reasons to choose Target by reimagining our portfolio of owned and exclusive brands, as well as experiences we create in stores and online," Target's Executive Vice President and Chief Merchandising Officer, Mark Tritton, told Cosmopolitan.com exclusively. "Both Wild Fable and Original Use were designed to connect to our young guests in a way that's authentic to them and the Target brand. We can't wait for guests to experience these fresh brands and their unique style in environments that inspire creativity and individuality, now and in the future, and only at Target."
Wild Fable and Original Use will be available online at Target.com and at Target stores come Aug. 3. Until then, get a sneak peek at the super trendy, affordable styles below!
Wild Fable
Target/Clara Balzary
Target/Clara Balzary
Target/Clara Balzary
Target/Clara Balzary
Original Use
Target/Clara Balzary
Target/Clara Balzary
Target/Clara Balzary
Target/Clara Balzary
Target/Clara Balzary
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Rachel Torgerson is the fashion features and lifestyle director at Cosmopolitan, overseeing fashion and lifestyle coverage online, in print, and on our various social media platforms. She has over a decade of experience in the fashion and media industries. Before landing at Cosmopolitan as a digital fashion editor in 2016, she worked at Us Weekly, The Knot, and Fitness Magazine, among others. When she's not discussing runway trends, you can definitely catch her trying out (and, in many cases, failing) a new crochet cardigan pattern or in a spirited debate about the difference between the Bridgerton books vs the Netflix series. Follow her on Instagram and TikTok: @RachelTorgs
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